Khyathi Khirbath founded Empower Labs Co. in early 2023, but her journey in marketing started nearly a decade earlier. Driven by her passion and a strong desire to succeed, she immersed herself in the industry by working across a variety of sectors and specialisms in order to garner expertise in a broad range of skills and techniques.

Despite all her amazing experiences, however, she always felt that there was something missing. She strongly believed in the transformative power of marketing, but working for big corporate entities just didn't ignite her passion. During a moment of deep reflection, she thought about what mattered to her. Who were the people she wanted to help? And how could she really help them? 

At that moment, she realised that she could use her extensive experience to uplift women and minority-owned businesses. As a loud and proud Indian woman who migrated to Australia to pursue a career in marketing, she herself had experienced many of the challenges that women and minorities face in their pursuit of success. So, by creating a consultancy that catered specifically to women and minority entrepreneurs, she could empower them to own their own stories and thrive. 

 

Fuelled by this newfound purpose, Khyathi created Empower Labs Co., a consultancy that would help women and minority-owned businesses to rise above the noise and carve their own unique paths to success. Today, Empower Labs Co. works to rewrite the narrative, champion new voices, and create a brighter and more inclusive business landscape.